Does Video Help SEO?
At the core of every SEO strategy is content. Video is content too – and while 15 years ago it felt magical and complicated, today it’s one of the most powerful tools for climbing to the top of search results. …
Can Chat GPT Help with SEO?
ChatGPT is everywhere these days, and naturally, the world of SEO hasn’t been left out. In fact, SEO is probably one of the top fields where ChatGPT has become almost indispensable. It’s now a core tool in the arsenal of …
Why Local SEO Matters for Small Businesses?
When you open a small business in a specific part of town – whether it’s a coffee shop, hair salon, or repair service – you automatically gain one key advantage: Google shows your business to people nearby. But the moment a …
How Much Does Local SEO Cost?
Let’s start with this: local SEO isn’t some magical unicorn galloping through a field. It’s simply the next level after basic SEO – and without that foundation, local SEO won’t deliver results. We’re not diving into how local SEO works here, …
How Does Local SEO Work?
The very idea of local highlights the importance of geographic location for your business. If your company serves all of Canada – or even operates globally – then it doesn’t fall under the category of a local business and will …
Digital Marketing Trends 2025 (Insights from Neil Patel)
In May 2025, I had the opportunity to attend a Web Summit held in Vancouver – a dynamic gathering of digital innovators, marketers, and tech enthusiasts from across the globe. The event was packed with insightful sessions, but one speaker …
SEO for Plumbing Company Harpers Plumbing
# INITIAL DATA GEO: Calgary, Alberta, Canada Start date: July 22, 2024 Website: https://harpersplumbing.ca/ # OBJECTIVES TOP 3 in Organic Google Search for selected keywords. # INITIAL DATA At the time of promotion, the site had only 2 …
The Ultimate Guide to Citations and Directory Listings for Local Businesses
Why Citations and Directory Listings Matter for Local SEO For local small businesses, directory listings and citations play a crucial role in improving online visibility, local SEO rankings, and customer trust. But what exactly are citations? What Are Citations? Citations …
How AI Search Affects The Way You Should Write Social Media Captions in 2025: Tips to Optimize Your Strategy
Social media captions have long been the secret sauce of high-performing posts, and in the case of business accounts, spreading brand awareness and attracting new customers. But in 2025, they are more than just catchy phrases—they are essential for your …
Safe and Effective Strategies for Building Backlinks Without Google Penalties
Link building remains a vital aspect of digital marketing today. When authoritative websites link to your site, it signals to Google that your site is credible and deserves higher rankings for relevant keywords. However, some marketers and website owners misuse …