Marketing has come a long way over the years. The continuous shift from traditional to digital as time passes has driven more businesses to adopt digital marketing into their strategy. Additionally, having a website is paramount if you want to …
The psychology of colors in advertising, branding and marketing sets the tone for your business. Sometimes we see these colors and immediately think about a certain brand or company. I remember when my husband kept referring to my idea of …
Have you heard of Google Alerts? Are you using it? If you have a small business you will find some great benefits by using Google Alerts. How? Glad you asked :). First of all, let me tell you what Google …
So you have a local brick and mortar small business and things were going OK, perhaps even great. What now? What can you offer now during the Covid-19 outbreak if you are not allowed to serve your clients in person? …
2 minute read Daily marketing tips and stories (short case studies) on how can small business owners and in general hard working entrepreneurs succeed in getting visibility online, showing/building EAT – Expertise – Authority – Trust This is more important …
What to have and not have on a website that ACTUALLY gets clients! Why NOT design your website’s home page to attract prospects? Wow, you’ve been doing some great work promoting your business and people are checking out your website, …
By Fran Watson, Life Coach and Licensed Teacher of The Art of Feminine Presence A year or two ago, I had a revelation. My business is its own entity – it has own life force that lives outside of me. …
Today we’re going to talk about traffic! Not the kind you get stuck in every morning but the kind we actually really need and want as local business owners. Those eyeballs on our website, social media, or even physical foot …
Keywords, in the world of digital marketing, are the phrases and words used by others to locate your business online, in other words, the main words, your future clients type into the search bar to find your business. Keywords are …
I like reading and commenting on other people’s blog posts. It’s fun, in most cases, and I like learning new things, get updates on topics that interest me, original tips for presents etc. When reading these posts I come across …