Last updated: July 2026
Effortless Marketing respects your privacy. This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, contact us, request information, subscribe to our emails, use our resources, or work with us as a client.
By using this website or providing personal information to Effortless Marketing, you agree to the practices described in this Privacy Policy.
About Effortless Marketing
Effortless Marketing provides digital marketing services, including website design and development, search engine optimization, local SEO, Google Business Profile optimization, Google Ads management, social media marketing, content marketing, email marketing, website maintenance, consulting, reporting, and related online marketing services.
This Privacy Policy applies to information collected through our website, forms, email, phone calls, consultations, client communications, marketing activities, and related business operations.
Personal Information We Collect
We may collect personal information when you interact with our website or business. This may include:
- Your name
- Business name
- Email address
- Phone number
- Website URL
- Mailing address or business address
- Information submitted through contact forms, audit forms, consultation requests, newsletter forms, or download forms
- Details about your business, services, marketing goals, website, online presence, or project needs
- Billing, payment, and invoicing information
- Communication history, including emails, meeting notes, messages, and project-related correspondence
- Information needed to provide digital marketing services, such as website access, advertising account access, analytics access, social media access, Google Business Profile access, hosting details, domain information, brand assets, images, testimonials, and business content
- Technical information collected through website analytics, cookies, tracking tools, and similar technologies
We only collect personal information that is reasonably necessary for our business, website, marketing, and client service purposes.
How We Collect Information
We may collect information directly from you when you:
- Fill out a contact form
- Request a quote, audit, consultation, or proposal
- Subscribe to our newsletter or email list
- Download a free resource
- Contact us by phone, email, social media, or another communication channel
- Book a meeting with us
- Become a client
- Provide access to business platforms, websites, accounts, or tools
- Send us content, images, documents, credentials, or business information for a project
We may also collect information automatically when you visit our website through cookies, analytics tools, tracking pixels, server logs, and similar technologies.
How We Use Personal Information
Effortless Marketing may use personal information to:
- Respond to inquiries
- Provide quotes, proposals, audits, consultations, or recommendations
- Deliver digital marketing services
- Communicate with clients and prospective clients
- Manage projects, tasks, approvals, and timelines
- Build, update, optimize, or maintain websites and digital marketing campaigns
- Manage SEO, Google Ads, social media, email marketing, content, analytics, and reporting
- Provide customer service and support
- Send newsletters, updates, marketing tips, offers, or business communications
- Process payments, invoices, and accounting records
- Improve our website, services, content, offers, and user experience
- Monitor website performance and understand how visitors use our website
- Measure marketing performance
- Protect our website, systems, business, clients, and users
- Meet legal, regulatory, tax, accounting, contractual, or security obligations
We do not sell your personal information.
Consent
We collect, use, and disclose personal information with your consent, except where permitted or required by law.
Consent may be provided directly, such as when you submit a form, subscribe to an email list, book a consultation, sign an agreement, or provide information to us. Consent may also be implied where the purpose is obvious and reasonable, such as when you provide your email address so we can respond to your inquiry.
You may withdraw consent for certain uses of your personal information, such as receiving marketing emails, by contacting us or using the unsubscribe link in our emails. Please note that withdrawing consent may limit our ability to provide certain services.
Email Marketing
If you subscribe to our email list, download a resource, attend an event, request information, or otherwise agree to receive communications from us, we may send you emails about marketing tips, business updates, resources, events, offers, or Effortless Marketing services.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us directly.
Even if you unsubscribe from marketing emails, we may still send necessary business or service-related emails, such as project updates, invoices, account notices, or responses to your inquiries.
Cookies and Tracking Technologies
Our website may use cookies, pixels, tags, scripts, analytics tools, and similar technologies to improve website functionality, understand visitor behaviour, measure marketing performance, and improve our services.
Cookies are small files stored on your device that help websites remember information about your visit.
We may use cookies and tracking technologies to:
- Understand how visitors use our website
- Measure website traffic and performance
- Improve website content and user experience
- Remember preferences
- Track form submissions or conversions
- Support advertising, remarketing, or retargeting campaigns
- Measure the effectiveness of marketing campaigns
You can adjust your browser settings to block or delete cookies. Some parts of the website may not function properly if cookies are disabled.
Analytics and Advertising Tools
We may use third-party tools to help us understand website activity, improve marketing, and measure performance. These tools may include:
- Google Analytics
- Google Search Console
- Google Tag Manager
- Google Ads
- Meta/Facebook advertising tools
- Microsoft Ads
- Call tracking tools
- Email marketing platforms
- CRM or contact form tools
- Heatmap, conversion, or website performance tools
- SEO and reporting tools
These tools may collect information such as IP address, browser type, device type, pages visited, time on site, referral source, location data, clicks, conversions, and other website interaction data.
Third-party platforms may process information according to their own privacy policies and settings. Effortless Marketing does not control how third-party platforms independently process information.
Client Information and Project Data
When you work with Effortless Marketing as a client, we may collect and use information required to provide services. This may include business details, website content, logins, advertising account access, analytics access, social media access, brand assets, project documents, meeting notes, strategy information, images, videos, testimonials, service descriptions, offers, and marketing materials.
We use this information to complete agreed work, communicate with you, manage projects, provide reporting, improve campaigns, and support your online marketing.
Clients are responsible for ensuring that any information, claims, images, testimonials, credentials, or personal information they provide to Effortless Marketing is accurate, lawful, and approved for use.
Sharing Personal Information
We may share personal information with trusted third-party service providers when needed to operate our business, manage our website, provide services, or communicate with you.
These service providers may include:
- Website hosting providers
- Email marketing platforms
- Analytics and advertising platforms
- CRM and contact form tools
- Project management tools
- Payment processors and accounting tools
- Cloud storage providers
- Website plugins and software providers
- Contractors or team members helping us deliver services
- IT, security, or technical support providers
We only share information that is reasonably necessary for the purpose involved.
We may also disclose personal information if required by law, court order, government request, legal process, fraud prevention, security investigation, or to protect the rights, property, or safety of Effortless Marketing, our clients, users, or others.
International Storage and Processing
Some of the third-party tools and service providers we use may store or process information outside Alberta or Canada, including in the United States or other jurisdictions.
When information is stored or processed outside Canada, it may be subject to the laws of that jurisdiction.
By using our website or providing information to us, you understand that your information may be processed or stored outside your province or country where our service providers operate.
Data Retention
We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
How long we keep information may depend on the type of information, the purpose for which it was collected, legal or accounting requirements, project history, client relationship needs, security purposes, or dispute resolution requirements.
When information is no longer needed, we may delete, anonymize, or securely dispose of it.
Security
We take reasonable steps to protect personal information from unauthorized access, use, disclosure, loss, misuse, alteration, or destruction.
These steps may include administrative, technical, and physical safeguards such as password protection, access controls, secure platforms, limited access to client accounts, and responsible data handling practices.
However, no website, email system, cloud platform, or internet transmission can be guaranteed to be completely secure. You provide information to us at your own risk.
Accessing or Correcting Your Information
You may contact us to request access to personal information we hold about you, or to request that inaccurate information be corrected.
Before providing access or making changes, we may need to verify your identity. In some cases, we may not be able to provide access to certain information if it is legally restricted, contains information about another person, relates to confidential business information, or is protected by legal privilege.
Withdrawing Consent or Requesting Deletion
You may contact us to withdraw consent for certain uses of your personal information or request deletion of certain information.
We will respond to reasonable requests in accordance with applicable privacy laws. Please note that we may need to retain certain information for legal, accounting, contractual, security, or legitimate business purposes.
Withdrawing consent or requesting deletion may limit our ability to provide services.
Children’s Privacy
Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children.
If we become aware that personal information from a child has been provided to us without appropriate consent, we will take reasonable steps to delete it.
Links to Other Websites
Our website may include links to third-party websites, platforms, tools, or resources.
We are not responsible for the privacy practices, content, security, or policies of third-party websites. When you visit another website, you should review that website’s privacy policy.
Changes to This Privacy Policy
Effortless Marketing may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.
Your continued use of our website after changes are posted means you accept the updated Privacy Policy.
Contact Information
If you have questions about this Privacy Policy or how your personal information is handled, you may contact us:
Effortless Marketing
340 Midpark Way SE, Suite 300
Calgary, Alberta
Phone: 403-902-1488
Email: info@effortless.marketing