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Full Service Digital Marketing Agency in Calgary
We connect people to your website
 
  • Home
  • What We Do
    • Website Design & Development
    • Search Engine Optimization (SEO)
    • Google Ads
    • Social Media
    • Digital Marketing
    • Local Marketing
    • Free Website Audit
  • Who We Are
    • About Effortless.Marketing
    • Our Team
      • Viola Hutchinson (Olah)
      • Erika Ferko
      • Joe Palffy
      • Petra Sedlmajerova
      • Arina Varavkina
      • Roman Dakhno
    • Testimonials
    • Supporting Others
  • Resources
    • Blog
    • Get More Positive Reviews on Google
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Author: Roman Dakhno

Local SEO, Search Engine Optimization (SEO)

Why Local SEO Matters for Small Businesses?

When you open a small business in a specific part of town – whether it’s a coffee shop, hair salon, or repair service – you automatically gain one key advantage: Google shows your business to people nearby. But the moment a …

Continue reading"Why Local SEO Matters for Small Businesses?"
General

How Much Does Local SEO Cost?

Let’s start with this: local SEO isn’t some magical unicorn galloping through a field. It’s simply the next level after basic SEO – and without that foundation, local SEO won’t deliver results. We’re not diving into how local SEO works here, …

Continue reading"How Much Does Local SEO Cost?"
Search Engine Optimization (SEO)

How Does Local SEO Work?

The very idea of local highlights the importance of geographic location for your business. If your company serves all of Canada – or even operates globally – then it doesn’t fall under the category of a local business and will …

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Content Marketing, Online Marketing Tips, Search Engine Optimization (SEO)

Digital Marketing Trends 2025 (Insights from Neil Patel)

In May 2025, I had the opportunity to attend a Web Summit held in Vancouver – a dynamic gathering of digital innovators, marketers, and tech enthusiasts from across the globe. The event was packed with insightful sessions, but one speaker …

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Cases Studies

SEO for Plumbing Company Harpers Plumbing

# INITIAL DATA GEO: Calgary, Alberta, Canada Start date: July 22, 2024 Website: https://harpersplumbing.ca/   # OBJECTIVES TOP 3 in Organic Google Search for selected keywords.   # INITIAL DATA At the time of promotion, the site had only 2 …

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Search Engine Optimization (SEO)

Safe and Effective Strategies for Building Backlinks Without Google Penalties

Link building remains a vital aspect of digital marketing today. When authoritative websites link to your site, it signals to Google that your site is credible and deserves higher rankings for relevant keywords. However, some marketers and website owners misuse …

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Search Engine Optimization (SEO)

How to Optimize a Website for Google Search?

Looking for a magic solution? Here it is: create lots of high-quality content and build a strong portfolio of quality backlinks. Do that consistently for about six months, and your site could rank at the top for many keywords – even …

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Search Engine Optimization (SEO)

5 Key Criteria to Evaluate If Your SEO is Working

We can immediately say that if SEO works, then your site will bring such a stream of customers and profits that you basically will not have this kind of questions. If you go deeper, then you can focus on the …

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Search Engine Optimization (SEO)

Why Do Internal Links Matter for SEO?

Links play a crucial role in website promotion. Most people understand that backlinks from other authoritative sites boost your site’s ranking – the more you have, the higher your position. If the number of quality backlinks surpasses those of your …

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Search Engine Optimization (SEO)

Is SEO without Backlinks Possible?

When promoting a website, you’ll inevitably encounter the strategy of link building. Backlinks remain the most important ranking factor to this day. I would rank them as the number one factor, contributing to about 50% of overall promotion efforts. Google …

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  • Why Local SEO Matters for Small Businesses?
  • How Much Does Local SEO Cost?
  • How Does Local SEO Work?
  • Digital Marketing Trends 2025 (Insights from Neil Patel)
  • SEO for Plumbing Company Harpers Plumbing

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