Do you have at least one on your site? If not, you are missing out on a lot of leads by diluting the message you want your prospects to hear about.
Marketers are continuously looking for the perfect lead generating page. We try new designs, test them, tweak them several times, split test them and then we try new designs …and the circle continues. Nothing wrong with that, not much is stagnant when it comes to the Internet and Internet marketing.
So the reality is that there is no perfect lead generating page but there are some darn good ones and you would have to test what works for your niche the best.
I came across this great infographics on Formstack’s website. I am so impressed by the simplicity, yet condensed good info you can find on this lead generating page that I am not going to try and re-invent the wheel, I will simply share it with you.
You can click on the picture and it will take you to its original url.
Make sure you keep in mind a couple core elements you have to have on a lead generating page. THE most important part of this page will be the Call To Action (CTA). Everything else on the lead generating page is designed to support this one step you want the user to take; it is a vital key to producing results.