Website Design & Development in Calgary

These days, it’s hard to imagine a company without a website, and there are countless resources available to help you create one yourself. However, despite all the instructional videos out there, many people still find the process confusing. Additionally, a lot of business owners prefer to focus on their core operations rather than spend time on web development. For these individuals, the website builders in Calgary at Effortless Marketing can bring any of your ideas to life, helping to boost your business in the digital world.

Of course, building a website comes with a cost. There are various approaches and types of websites, and understanding these is crucial to answering the headline question. So, what does website development in Calgary, Ab offer? We’ll explore three of the most popular options:

• Landing or business card sites.
• Online stores.
• Multi-page sites.

A business card site is a one-page site that introduces the company and provides contact information. Creating such a site is relatively simple and quick. The term “business card site” comes from the idea that the website’s URL is printed on the company’s business card. People can access it directly by typing the URL into their browser’s address bar. These sites are often used for advertising on social networks or search engines. However, if you want your site to be easily found on Google for specific keywords, a one-page site may not be sufficient. Sites with multiple pages and extensive content tend to rank higher in search engine results.

Online stores, or e-commerce projects, offer a variety of products and are primarily used by local businesses. These sites include numerous pages and functionalities such as a shopping cart, payment and delivery systems, product listings, filtering, and sorting options. Developing an online store is a complex task that requires significant time and expertise. It can be extremely challenging to create such a site on your own correctly.

Moreover, competition in e-commerce is immense, and it’s essential to consider major players like Amazon, eBay, and other popular portals that dominate search results. Competing with these giants is often impractical. Instead, online stores are typically created to support local businesses as a supplement rather than being their primary source of income.

Multi-page sites: Unlike business card sites, multi-page sites have several pages that provide detailed descriptions of services. These sites often include additional functionalities, such as a blog. With proper optimization, multi-page sites can rank higher in search results for desired keywords.

Calgary website design services offer three main approaches:

• Developing a website from scratch (both user interface and admin panel).
• Custom development for specific parts of the site combined with a CMS.
• Using a CMS with a pre-designed theme.
• Utilizing website builders.

Website designers in Calgary rarely write websites from scratch due to low demand. Building from scratch means that both the backend and frontend are manually coded by programmers, involving layout, design, content, and other specialists. Such projects can cost tens of thousands of dollars and are typically used by large companies that require high confidentiality and security, such as banks or medical institutions. Creating such a site on your own is nearly impossible, as it requires a team of highly skilled professionals.

Website design companies in Calgary often create a custom website design and then connect it to a CMS, with WordPress being the most popular choice. The key advantage of this approach is that the website design is unique and stands out in search engines. Many specific businesses require a unique design to attract customers and build their brand. However, creating such a site independently is challenging without strong frontend and design skills.

Using a CMS with a ready-made theme involves adapting an existing design to fit a particular company. You don’t need to be a programmer, but some knowledge of layout and coding is necessary to make the required changes. While the theme may not perfectly match your needs, with some coding knowledge and guidance from resources like YouTube, you can make the necessary adjustments yourself.

The final option for creating a website is using builders like Wix. These platforms allow you to build a site yourself using various tools. It might seem like the perfect solution, eliminating the need for a website designing in Calgary. However, many people don’t realize that websites built with constructors often perform poorly in search engine rankings. While these builders offer a simplified user experience, their limitations prevent comprehensive technical and internal optimization, which is crucial for effective search engine promotion.