Guest Blog Posts – Who benefits?

This is the start of my mini-series about writing guest blog post.

Do you write guest blog posts? Do you ask specific bloggers to let you post or are you being asked. Do you have a strategy when it comes to guest blogging? .guest blogging

Ok, I know, enough with the questions. I am going to assume you have not yet posted a blog as a guest. You should. Why you ask? Here are just a few quick reasons:

  1. Build reputation. When your blog post appears on somebody else’s blog you instantly get a boost to your reputation because the readers would assume that the owner of the blog thinks your that expertise and style are good engough to be shared throughout his readership. Hence you reputation just went up a notch.
  2. Reaching greater readership. When you write a guest blog you are now tapping into another bloggers readership. That is great news for you those readers are bound to check you out and if they like what they see (well, read) then you will get new followers. Make sure your guest blog post is informative and easy to read (I will have another post about that topic soon). 
  3. Great “link juice”. That means great opportunity for your blog to get backlinks. Ask the host blogger to allow you to put in a couple of links pointing back to your blog. Useful tip: don’t just link back to your main domain name use this as an opportunity to build on a specific keyword and link that.

So who do you think benefits from guest blogging? So far it sure looks like it’s the guest blogger. But…

My next few blog posts are going to be all related to guest blogging.  Check back often and don’t be shy: leave a comment.

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Viola Olah Hutchinson
Digital marketer and owner of Effortless.Marketing

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