No matter what it is that you are marketing, a product or a service, in order to have a full effect and reach maximum potential you need to build up momentum, create a buzz, create suspense……you get my point.
How are the following marketed?
- Royal Wedding
- iPhone 4
- Your new product or service
The Royal Wedding is getting publicized in different media with different stories about the couple, the wedding party, the venue, the various speculations. This gets trickled to us little by little.
On the day of the Wedding there will be millions of people watching the event
Before iPhone 4 came out small amounts of info were “leaked” to the media on the new features, then the launching date, then on availability in the stores…etc. Again information was trickled to us.
On the day of the actual release there were people camping out from the night before to BUY
Your new product or service. You work hard on it. You might have your family and friends and business associates give you feedback. Nobody else knows it’s coming and what to expect. Your prospects are completely oblivious to what your are planning.
On the day of your launch you put a sign up in your store & update your website
Nobody is breaking down your “door” to buy your services or products.
Why? – Because nobody knows about it.
Now, I am not going to say that our little businesses are comparable to the big hype Apple can stir up but I bet you
If we put more effort into creating a buzz both on-line and off-line about our up-coming products or services (even the ones that are only upgrades) we would get much better results.
Try it, you’ll be surprised at the results.
To your success
As always your comments and feedback are always welcome.