# INITIAL DATA
GEO: Calgary, Alberta, Canada
Start date: July 22, 2024
Website: https://harpersplumbing.ca/
# OBJECTIVES
TOP 3 in Organic Google Search for selected keywords.
# INITIAL DATA
At the time of promotion, the site had only 2 low-frequency commercial keywords in the top 10. Traffic averaged 40 users per month. The company has an exceptional service for providing plumbing services, so the site was visited directly, so to speak by acquaintance. External optimization was at an embryonic level – DR was 11, 25 referring domains and 111 backlinks, most of which are spammy.
Top 3 competitors were very strong in terms of linkbuilding sites. When I say very strong competitors it means that the number of their links is measured in hundreds, some thousands, that is, even with huge investments in linkbuilding, promotion can take a couple of years:
For many keywords in this niche we have such a competitor as the platform www.kijiji.ca which provides services of private plumbers. It is almost impossible to compete with this platform and here is why:
If you compare our DR – 11 and DR 80, the difference is huge. If you compare our 111 backlinks vs. 4.7 mil, 10 years of advancement doesn’t help. So what should we do? Is that even possible? Is it possible to rank in the top 3 in such a tough competition? Yes, if you choose the right strategy.
# SOLUTIONS
A comprehensive SEO audit was conducted, which identified and resolved the following errors:
- errors in code validation;
- slow site loading speed (long wait makes the user leave the site without waiting for the page to load);
- duplicate pages (reduce the speed of indexing pages and may also affect the indexing of unwanted pages);
- headings <H1…H6> in the layout of the site;
- lack of semantic core;
- unoptimized meta tags and H1-H2 headings;
- lack of SEO content;
- incorrect internal linking;
- spammy links;
- errors in the Blog in particular the lack of E-E-A-T principle.
Initially, the main focus was on ON-page SEO and promotion of long-tail keywords. With the help of constant changes in meta tags and SEO content, competitors’ weaknesses were found and the site quickly made it to the TOP. In parallel, active work on content and internal linking was carried out, SCHEMA markup was introduced. This gave a good foundation for further promotion. A few months later, linkbuilding was connected with a fairly modest budget. We got stunning results and this is a proof of how even with very strong competitors and with a modest budget you can occupy the first positions in Google in just 10 months of promotion on high-frequency keywords.
# RESULTS
As a result of 8 months of work we managed to promote in TOP 1 – 1 keyword, TOP 3 – 20 keywords, in TOP 5 – 34 keywords, and in TOP 10 – 60 keywords:
Organic traffic was increased by 5 times in 8 months:
# WE’RE ON TREND
In recent times, classic SEO has shifted to the background and is now emphasizing AI. Instead of the standard organic output, Google is increasingly starting to show an AI overview. That is, it is a response generated by AI, but at the same time on the side there are sources on the basis of which AI forms its response and now these sources take most of the traffic and conversions on themselves. AI picks the best of the best and there are certain strategies on how to get there, but we’re on trend so:
This is just the beginning, and we’re continuing to work on the project because SEO is an ongoing process.
CLICK HERE if you want great results in the same niche.
