Why have a business blog?
You may have a website for your business and it might be a very nice, up to day website, BUT keep in mind business blogging has gained a lot of ground and is now probably more effective than a static website.
Why?Because search engines seem to favor blogs over the standard static website.
Again Why? Because search engines will give a blog higher ranking simply rewarding the constant new content provided on a business blog.
For the business owners who can constantly add to or update their blog, having a blog in addition to their website is a huge bonus when it comes to generating more traffic and therefore generating more exposure for their business and landing more leads.
Google says: Content is king. Blogs provide content therefore are rewarded with higher ranking.
A blog is easy to use; adding content should not be an issue and could be done in many different way. Once you get into the “swing” of things it should not be a difficult, dreaded task. The long term results will pay off. I said long term because nothing is instant you will have to wait some time for your blog to catch on .
A blog is similar to a journal with which you can keep up-to-date with what is going on in your day what projects you have coming up and your ideas and opinions. There is always lots to write about and you don’t have to be an award winning writer to write your blog post.
With a business blog it is easy to keep your customers updated with information and benefits or even a special use of your products or services.
You only nee to write about 3-4 hundred words for a blog post and it gets easier the more you write. Make sure your content is informative and provides some value. Respect your readers time and intelligence.
If you can build loyalty and trust with your readers through your business blog that will establish you as a respected expert in your field and you will be on your way to success.
To your success
Happy Blogging 🙂
As always your comments are greatly appreciated.