This is a super packed article. It talks about how to advertize on Facebook, how to engage your Twitter followers, how to best use Google Adwords to get more results. It really touches on many aspects of online marketing for small business.
Don’t get me wrong. It gives a lot of excellent tips and it is something that you want to read. But be mindful, it will take you a bit of time. It also has a few embedded videos. Yes, like I say it is very rich.
One thing to keep in mind, as the author touches on this too, is that any advertizing and promotion you do and spend money on should be done considering the perspective of your target market, your prospect, not what you want to push but what they would like to hear and engage with.
Just because you own a small business doesn’t mean that you shouldn’t factor in online advertising. There are many strategies you can employ that are both easy and effective, and some of them don’t cost a dime. I’ll outline some of the major online advertising alternatives for your small business below.
You don’t have to make things super complicated when you advertise online. Keeping things simple is a good thing. With that in mind, I’ll stick with just five major internet advertising alternatives. Two cost money, three are free, and all can work together very effectively.