Does Video Help SEO?
At the core of every SEO strategy is content. Video is content too – and while 15 years ago it felt magical and complicated, today it’s one of the most powerful tools for climbing to the top of search results. …
Category: Search Engine Optimization (SEO)
Can Chat GPT Help with SEO?
ChatGPT is everywhere these days, and naturally, the world of SEO hasn’t been left out. In fact, SEO is probably one of the top fields where ChatGPT has become almost indispensable. It’s now a core tool in the arsenal of …
Why Local SEO Matters for Small Businesses?
When you open a small business in a specific part of town – whether it’s a coffee shop, hair salon, or repair service – you automatically gain one key advantage: Google shows your business to people nearby. But the moment a …
How Does Local SEO Work?
The very idea of local highlights the importance of geographic location for your business. If your company serves all of Canada – or even operates globally – then it doesn’t fall under the category of a local business and will …
Digital Marketing Trends 2025 (Insights from Neil Patel)
In May 2025, I had the opportunity to attend a Web Summit held in Vancouver – a dynamic gathering of digital innovators, marketers, and tech enthusiasts from across the globe. The event was packed with insightful sessions, but one speaker …
Safe and Effective Strategies for Building Backlinks Without Google Penalties
Link building remains a vital aspect of digital marketing today. When authoritative websites link to your site, it signals to Google that your site is credible and deserves higher rankings for relevant keywords. However, some marketers and website owners misuse …
How to Optimize a Website for Google Search?
Looking for a magic solution? Here it is: create lots of high-quality content and build a strong portfolio of quality backlinks. Do that consistently for about six months, and your site could rank at the top for many keywords – even …
5 Key Criteria to Evaluate If Your SEO is Working
We can immediately say that if SEO works, then your site will bring such a stream of customers and profits that you basically will not have this kind of questions. If you go deeper, then you can focus on the …
Why Do Internal Links Matter for SEO?
Links play a crucial role in website promotion. Most people understand that backlinks from other authoritative sites boost your site’s ranking – the more you have, the higher your position. If the number of quality backlinks surpasses those of your …
Is SEO without Backlinks Possible?
When promoting a website, you’ll inevitably encounter the strategy of link building. Backlinks remain the most important ranking factor to this day. I would rank them as the number one factor, contributing to about 50% of overall promotion efforts. Google …