SEO & AI Optimization

Harpers Plumbing (Calgary, Alberta) started with a website that wasn’t getting much traction in search—only a couple low-frequency commercial keywords in the top 10, and traffic averaging around 40 users per month. Off-page signals were also weak at the beginning, with a low domain rating and a backlink profile that included a lot of spammy links.

We approached the project with a full SEO audit and cleanup, tackling technical and on-page issues like code validation errors, slow load speed, duplicate pages, heading structure problems, weak/missing semantic targeting, unoptimized meta tags, thin SEO content, internal linking gaps, and E-E-A-T issues in the blog. The strategy focused first on on-page SEO and long-tail keywords to find quick wins against stronger competitors, then expanded into content, internal linking, schema markup, and later modest link building.

Within 8 months, the campaign moved a significant number of keywords into stronger positions (including multiple terms in the Top 3/Top 10) and increased organic traffic by about 5x. The case study also notes the shift toward AI-driven search results (like Google’s AI Overviews) and the importance of being surfaced as a cited source—something the ongoing strategy is designed to support.