Local SEO services in Calgary

What is local marketing?

It is marketing done specifically targeting the city/town and community around a business with a physical address, such as wellness centre, skincare clinic, health clinic, spa, massage therapy, insurance agency, restaurants …you get the picture.

Local marketing is also used for local service oriented businesses that don’t have a physical location, they service their clients at the client’s location. Businesses such as: roofer, plumber, electrician … etc.

You could increase the visibility of your local business by doing all the work yourself or by hiring a local SEO company Calgary (like us) to do it for you. There are advantages and disadvantages to both.

 

When it comes to SEO, most people understand that the top positions on any search engine are the most effective for conversions. If your site ranks between 1st and 3rd, the chances of users clicking on it and completing a targeted action (like making a purchase or contacting you) are highest. Conversely, if your site is on, say, the 3rd page of search results, the likelihood of being found and converting visitors is very low. The further down you are from the top three, the lower your chances.

 

For Local SEO in Calgary, the situation is even more critical. Google Maps is the main platform for local searches. One of the key factors Google Maps uses to rank local businesses is their location. However, if a local business’s website is well-optimized, it will appear at the top even if it’s farther away. Conversely, poorly optimized sites might not show up at all, regardless of their proximity.

 

Our Local marketing agency in Calgary specializes in optimizing websites for local searches. By optimizing your site, we ensure it ranks in the top 1-3 positions on Google Maps and regular search results, which is essential for local businesses.

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The 5 Main Steps of Local Search Engine Optimization in Calgary

Local SEO involves many ranking factors, and all are important. Here, we highlight five key steps:

 

  • Google Business Profile (GBP)
  • Reviews
  • Local Keyword Queries
  • Local Link Building
  • Top SEO Positions

 

Google Business Profile (GBP). Start by creating and optimizing your Google Business profile. It’s crucial to not only list your company name and operating hours but also to regularly update the content. Publish various articles, promotions, news, and offers to keep the profile active and engaging.

 

Reviews. The number of 5-star reviews significantly influences your ranking on Google Maps. When your website is new, focus on gathering positive reviews from customers without being pushy. If you receive a negative review, address it promptly. If resolving it isn’t possible, don’t worry. It’s important that other users can see you made every effort to rectify the issue and that the negative review seems unjustified.

 

Local Keywords. To ensure your site is found through local queries, it must be optimized for these specific searches. It’s not just about randomly adding the city name everywhere but finding long-tail keywords through specialized services.

 

Local Link Building. If local companies link to your website, your authority in the eyes of Google Maps increases significantly, leading to higher positions in search results.

 

Advanced SEO. Ranking well in general searches requires meeting numerous criteria. This includes fixing technical errors, optimizing content and meta tags, blogging, building internal links, and improving user engagement. Once your site is fully optimized, Calgary Local SEO will seem like a small addition. Without proper SEO, your local rankings will remain very low.